DIGITAL MARKETING - FORTE WEBSITE
Digital Marketing - Website
There are a number of initiatives you can do to highlight your business and drive traffic to your school from the Forte Website.
Your School website pages
Refresh & update your pages regularly. Google Bots are continually looking for pages that have changed. By refreshing content on your pages every 2 - 3 months you are sending a signal to Google that your pages are being looked after and have fresh content.
SEO - Initial
Once your pages are set up on the Forte Website your set of school pages will need Search Engine Optimisation to make it easier for search engines to find and rank them.
SEO - ongoing
Ongoing SEO is required to continually work attracting visitors to our site. The goal is to attract traffic that wants what we are offering and to rank as highly as possible for key words relating to our business
Google Adwords are pay per click advertising. Doing a Google Adwords Campaign is an option to consider.
Some schools have used Google Adwords for periods of time. The consensus seems to be that the costs of doing this advertising -v- outcomes are too high.
As times change this may change.